News | Sept. 27, 2022

Podcast: Russ Burgos on Information Supply, Demand, and Effect

By Dr. Russell Burgos Podcast

During this episode of the Cognitive Crucible, Russ Burgos discusses the importance of defining terms–like information itself. He offers a way of thinking about information in supply/demand and behavioral economics terminology. Russ recaps his “Seven A’s of Information Success” and then projects these concepts into global influence efficacy. Listen to it here.

Research Questions: Russ offers several questions worthy of additional research:

  • Is information a domain, an environment, or a thing? What do we mean by information? 
  • Can information effects be isolated? Ad agents frequently define success with “ad recall;” yet, ad recall is an imperfect measure. For example, it is very possible to have great ad recall without behavioral change.
  • Investigate and differentiate market penetration and market effect?
  • Where is persuasion theory today?
  • How does information processing work inside a person’s heads and how is it affected by culture or education?